The MacBook is a great computer for many people, but it’s not the best option in terms of value. Apple products are expensive, and some people may wonder why they cost so much.

It turns out that the answer to this question has multiple layers, which we will explore in great detail in this article.

Why Are MacBooks So Expensive?

1. Design

Design is a major factor because Apple products have sleek designs that many find appealing. Apple’s designs are often criticized, but Apple develops products that meet its very high standards. Making a device that meets those expectations takes a lot of money.

It’s also the reason why every new product launch is timed with an “event.” Their marketing department knows they have something special on their hands and want people to know it.

Despite this, Apple’s designs are still often imitated. Samsung took a lot of flack for its “inspired by Apple” television ad that ran during the Oscars.

Related: How Long Do MacBooks Last? 

2. Technology

Technology is another part of the answer. Apple products have cutting-edge technologies that are often ahead of their time and offer features you can’t find on other devices, such as touch screens or a Siri voice assistant.

Apple works hard to create new technology that makes its products better.

Apple doesn’t skimp on RAM or processor speeds, which means they can build blazing-fast computers and tablets. This results in a significant performance advantage over similar devices with lesser specs.

Microsoft has had this problem for years, as you may recall from my previous post comparing Surface RT to other tablets. Despite offering less power than competitors’ devices, Microsoft charged too much for its tablet.

This is why the iPhone’s screen size increased over time rather than staying at 3.5 inches. Their drive for innovation also led them to develop an in-house mapping solution when they could have used Google Maps (which was smart).

Technology doesn’t come cheap, and Apple can afford it because of its ability to make desirable products that sell well.

That being said, some things cost more due to Apple’s methods of operation. For example, Retina displays require custom LCD panels from Sharp, which are arranged by hand. Many other components are also assembled by hand or made exclusively for Apple.

3. Technical Support

Apple offers excellent technical support through several channels. For desktops and laptops, you can call or chat with Genius anytime, and they will walk you through any issue.

If you need additional help (or if they’re unable to solve your problem), AppleCare+ allows you to send your device in for service.

You can also purchase AppleCare+ when you buy a computer, iPhone, or iPad. For Apple products running Mac OS X 10.11 or later (or iOS 8 and up), you can use the new Support tab in the App Store to get information about your devices, such as available updates and troubleshooting tips.

You can even schedule an appointment with an Apple Genius for more help.

4. Operating System

Apple has always been known for its innovative and intuitive products; macOS is no exception. The operating system has long been praised for its user-friendly design, and with the release of the M1 processor, it has only become more popular.

One of the best things about macOS is that it is constantly updated regarding new features and security patches. Your Macbook will always feel “new,” even if you have had it for several years.

In addition, the security features of macOS make it much harder for viruses and other malware to penetrate your system. So if you are looking for an easy-to-use and secure operating system, then MacOS is worth considering.

5. Integration

Not only do Apple computers and devices work well with each other, but they also integrate with other Apple products.

For example, if you’re using an Apple Watch and you leave the building, your iPhone’s ringer will automatically turn off so that it doesn’t annoy everyone around you. This feature is convenient because users can concentrate on what they want to hear or see without being distracted by unnecessary notifications.

If you have a MacBook Pro with Touch Bar, this is even more helpful because it has a function called “Screensaver” that turns your computer into a digital photo frame when you step away from it.

You can configure it to display photos from iPhoto or Aperture (or any network location) in full-screen or slideshow mode. Even better, these screensavers have built-in music that automatically starts playing when the screensaver begins, so you can set it to start playing your favorite tunes.

Apple Pay is another great example of Apple’s integration.

If you are an iPhone user, paying with Apple Pay is clean and simple because it uses Touch ID on compatible devices for authentication. You don’t have to unlock your phone or open any other application; hold it near a payment terminal, and you’re good to go. 

Integration makes these things worth the price because they offer convenience without sacrificing security. If you upgrade to El Capitan, you can also pay with Apple Pay in stores using a Mac computer (as long as it has a fingerprint reader). Not only does this allow users to make purchases more quickly, but it also eliminates the need to carry a wallet.

Apple TV is another Apple product that integrates well with other devices. You can stream video content from the internet or apps on other devices, and it supports many formats, including HLS, MPEG-DASH, and Smooth Streaming.

With all of these features and integration with Netflix, Hulu, and HBO Max, you are guaranteed quality entertainment on one device.

Another example of this kind of integration is Siri which allows you to control your computer through voice commands. It also works with Apple TV and iPhones to play music, get weather reports, send messages, schedule reminders and alarms, etc. It has a lot of useful features, but it is not perfect.

For example, you can’t use Siri without Internet access (unless you’re using an older Apple TV model). However, users can say “Hey Siri” after turning on their device to activate the assistant without connecting it to WiFi or mobile data.

That feature makes it convenient when I’m cooking or doing anything else that doesn’t require my immediate attention but requires some multitasking.

Integration also includes iCloud Drive, which allows users to store data like photos and files online to be accessible from other devices. This storage service also comes with 5GB of free space, and users can buy more storage if needed.

Furthermore, iCloud Drive is integrated into all Apple products, so you never have to worry about losing any data. Another reason why people like iCloud is because their software works seamlessly together without having to deal with compatibility issues or software updates.

6. Trackpad and Keyboard

Macbooks are popular because they’re reliable, have a clean look, and perform well. In my opinion, one of the best things about them is the keyboard and trackpad. The keyboard feels smooth and soft, making typing a breeze.

The trackpad is pressure sensitive and extremely precise, making it much easier to use than a standard laptop trackpad. It’s a very impressive feature, especially on a lightweight laptop. Overall, Apple laptops have the edge regarding performance and features.

You’re unlikely to find the same quality on a non-Apple laptop, even if you’re willing to pay more.

7. Experience

Apple wants its products to create amazing experiences for people. To do this, Apple produces software and hardware that work together seamlessly. They design their UI elements and make quality apps that go with them.

Experience is important because so much goes into building an Apple product from start to finish:

  • It’s designed in California with input from designers.
  • Over 100 suppliers across 22 countries manufacture it.
  • It comes preinstalled with software developed by employees in Silicon Valley.
  • It is tested at an American company contracted for this purpose (Apple Care).
  • It is supported directly by people who speak your language around the clock via chat or phone – all before being shipped out to stores worldwide.

To ensure a great experience, Apple hires talented engineers capable of making innovative next-gen solutions like Touch ID. However, it can be argued that the best developers aren’t cheap.

Also, creating an intuitive user interface takes countless hours of painstaking work by designers. The same goes for creating high-quality content, such as music or movies, which need to be licensed by companies like Disney or Universal Pictures.

Apple has the money to spend on these things because of its ability to produce desirable products that sell well.

Many consumers would be happier if they could buy the MacBook for a lower price. But it’s also worth noting that the MacBook ensures you get an experience unlike any other when buying your next computer, which many people find valuable in Apple products.

8. Battery Life

Macbooks are widely known for their outstanding battery life compared to other laptops on the market. This battery life is one of the MacBook’s key selling points, as it offers users extended use without needing a socket.

Many people choose to work from home; Macbooks are popular for those who often work in coffee shops or other public places.

This is due largely in part to the excellent battery life that they offer. Although numerous Windows laptops have great battery life, MacBooks consistently outperform them in this area.

One of the main reasons for this is that Apple designs the hardware and software for its products. This allows them to create a more efficient system that uses less power and produces less heat. As a result, MacBooks can get the most out of their batteries, providing users with extended use between charges.

9. Upgradeability

The wonderful thing about owning a Macbook is that you can keep it updated without paying for a new one. Unlike other computer machines, the value falls pretty fast as technology improves. Even after years of purchasing your Macbook, you can upgrade it for free.

It keeps your Macbook from being slow and keeps you up with the new technology. A 4-year-old Macbook can probably still run Mac OS in the latest update! If you don’t want to keep your old Macbook, you can opt to sell it even for more than half the cost.

You can purchase a new Apple laptop without wasting that much money. In this way, buying a Macbook is truly a wise investment.

10. Security

While it is certainly true that no computer is completely secure from hackers, MacBooks are designed to be much more difficult to hack than other types of machines. One of the reasons for this is that MacBooks are typically used for personal use, as opposed to business computers which tend to be targeted more by hackers.

Another reason MacBooks are more secure is because they are built from the ground up with security in mind. In other words, security is not an afterthought with MacBooks as it might be with other types of computers.

As a result, MacBooks offer a higher level of protection against hacking than any other type of machine on the market.

11. Demand

Apple has enjoyed a long period of success due to its unique positioning in the cellular phone and laptop market. Apple products are known for luxury, most of which are in the premium market. This increases demand, as people want to be a part of the premium circle that Apple products represent.

This high-demand and high prices cycle has been key to Apple’s continued success. However, it remains to be seen whether Apple can continue to thrive in the face of increasing competition from other luxury brands.

Why Are Macbook Pro Prices So High?

Many have wondered why Apple computers cost more than their PC counterparts with comparable hardware specifications – often substantially more – and the answer is all about bells and whistles.

Let’s be clear: cheaper laptops with comparable specs are available to business users, though few match Macs for style and software integration. And while Apple products retain their appeal to many home users, plenty of alternatives boast better value for money.

For a consumer who primarily wants a laptop as a glorified Internet browser, word processor, or media player, an older MacBook or MacBook Pro without the bells and whistles may be sufficient (and will probably cost less).

But if you’re looking for a machine that can do it all, it’s the MacBook Pro:

  • Deliver work performance right off the bat
  • Seamlessly integrate into your professional or personal life (support through OS X’s Front Row, LaunchPad, and Spotlight)
  • Be a multimedia powerhouse (iTunes is the definitive media player on PCs but has its bells and whistles)
  • Provide high-end gaming capabilities and deliver outstanding battery life, then you’re likely to want a Mac laptop.

Related: Space Gray vs Silver MacBook

Frequently Asked Questions

Do MacBook Pros Last Forever?

There’s no doubt that MacBook Pros are built to last. With their sleek aluminum design and powerful internals, MacBook Pros are designed for longevity. However, most people don’t keep their MacBook Pros for more than 5 years.

The main reason for this is that technology moves so quickly. By the time a MacBook Pro is 5 years old, it’s already starting to feel outdated. Newer models have better processors, more storage, and newer features that make them more appealing.

As a result, many people upgrade to a new MacBook Pro every 5 years or so. Of course, some people keep their MacBook Pros longer. If you take good care of your laptop and don’t mind using an older model, there’s no reason why your MacBook Pro can’t last 7 years or more.

Are Macs Really Worth It?

If you’re looking for a powerful laptop that can handle just about anything you throw at it, the MacBook Pro is definitely worth the price. It’s got a beautiful retina display, a sleek design, and enough horsepower to get even the most demanding tasks done quickly and easily.

Plus, the fact that it’s part of the Apple ecosystem means you’ll have access to a wealth of excellent apps and features that you won’t find anywhere else. Sure, there are some downsides – like the high price tag – but overall, the MacBook Pro is a great investment for anyone who needs a top-of-the-line machine.


It’s easy to see why certain hardware or software features cost more than others. Apple spends a lot of time and effort creating them, and they have plenty of money. The same goes for every other company.

Microsoft makes Office for Windows just as innovative as iWork for Mac. However, it may seem like people are paying high prices for software (or overpaying), but there are technological reasons why some apps cost more than others.

Suppose you’re looking to save money on a brawny notebook capable of kicking out plenty of power, especially in the graphics department for gamers, 3D rendering, and video editing. In that case, the MacBook Pro is not your best bet. If you’re willing to swallow that pricey pill, then the MacBook Pro is a contender for one of the most powerful laptops on the market today.

Tim Miller

Tim has always been obsessed with computers his whole life. After working for 25 years in the computer and electronics field, he now enjoys writing about computers to help others. Most of his time is spent in front of his computer or other technology to continue to learn more. He likes to try new things and keep up with the latest industry trends so he can share them with others.

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