The MacBook is a great computer for many people, but it’s not the best option in terms of value. Apple products are expensive and some people may be wondering why they cost so much.

It turns out that the answer to this question has multiple layers, which we will explore in great detail in this article.


Design is a major factor because Apple products have sleek designs that many find appealing. Apple’s designs are often criticized, but Apple develops products that meet their very high standards. In order to make a device that meets those expectations, it takes a lot of money.

It’s also the reason why every new product launch is timed with an “event.” Their marketing department knows they have something special on their hands and they want people to know it.

Despite this, Apple’s designs are still often imitated. Samsung took a lot of flack for their “inspired by Apple” television ad that ran during the Oscars.


Technology is another part of the answer. Apple products have cutting-edge technologies that are often ahead of their time and offer features you can’t find on other devices, such as touch screens or a Siri voice assistant.

Apple works hard to create new technology that makes its products better.

Apple doesn’t skimp on RAM or processor speeds, which means that they can build blazing fast computers and tablets. This results in a significant performance advantage over similar devices with lesser specs.

Microsoft has had this problem for years, as you may recall from my previous post comparing Surface RT to other tablets. Despite offering less power than competitors’ devices, Microsoft charged too much for its tablet.

This is why the iPhone’s screen size increased over time rather than staying at 3.5-inches. Their drive for innovation also led them to develop an in-house mapping solution when they could have used Google Maps (which I think was a smart move).

Technology doesn’t come cheap, and Apple can afford it because of its ability to make desirable products that sell well.

That being said, there are some things that cost more due to Apple’s methods of operation. For example, Retina displays require custom LCD panels from Sharp, which are arranged by hand. Many other components are also assembled by hand or made exclusively for Apple.

Technical Support

Apple offers excellent technical support through several channels. For desktops and laptops, you can call or chat with a Genius at any time and they will walk you through any issue.

If you need additional help (or if they’re unable to solve your problem), AppleCare+ allows you to send your device in for service.

You can also purchase AppleCare+ when you buy a computer, iPhone, or iPad. For Apple products running Mac OS X 10.11 or later (or iOS 8 and up) you can use the new Support tab in the App Store to get information about your devices such as available updates and troubleshooting tips.

You can even schedule an appointment with an Apple Genius for more help.


Not only do Apple computers and devices work really well with each other, but they also integrate with other Apple products.

For example, if you’re using an Apple Watch and you leave the building, your iPhone’s ringer will automatically turn off so that it doesn’t annoy everyone around you. This feature is convenient because users can concentrate on what they want to hear or see without being distracted by unnecessary notifications.

If you have a MacBook Pro with Touch Bar, then this is even more helpful because it has a function called “Screensaver” which turns your computer into a digital photo frame when you step away from it.

You can configure it to display any photos from iPhoto or Aperture (or any network location) in full screen or slideshow mode. Even better, these screensavers come with built-in music that automatically starts playing when the screensaver begins so you can set it to start playing your favorite tunes.

Apple Pay is another great example of Apple’s integration. If you are an iPhone user, then paying with Apple Pay is clean and simple because it uses Touch ID on compatible devices for authentication. You don’t even have to unlock your phone or open any other application; just hold it near a payment terminal and you’re good to go. 

Integration makes these things worth the price because they offer convenience without sacrificing security. You can also pay with Apple Pay in stores using a Mac computer (as long as it has a fingerprint reader) if you upgrade to El Capitan. Not only does this allow users to make purchases more quickly, but it also eliminates the need to carry a wallet.

Apple TV is another Apple product that integrates well with other devices. You can use it to stream video content from the internet or apps on other devices, and it supports many formats including HLS, MPEG-DASH, and Smooth Streaming.

With all of these features, along with integration with Netflix, Hulu, and HBO Max, you are guaranteed to have quality entertainment in one device.

Another example of this kind of integration is Siri which allows you to control your computer through voice commands. It also works with Apple TV and iPhones to play music, get weather reports, send messages, schedule reminders, and alarms, etc. It has a lot of useful features, but it is not perfect.

For example, you can’t use Siri without Internet access (unless you’re using an older model of Apple TV). However, users can say “Hey Siri” after turning on their device in order to activate the assistant without connecting it to WiFi or mobile data.

That feature makes it really convenient when I’m cooking or doing anything else that doesn’t require my immediate attention but requires some degree of multitasking.

Integration also includes iCloud Drive which allows users to store data like photos and files online so they are accessible from other devices. This storage service also comes with 5GB of free space and users can buy more storage if needed.

Furthermore, iCloud Drive is integrated into all Apple products so you never have to worry about losing any data. Another reason why people like iCloud is because their software works seamlessly together without having to deal with compatibility issues or software updates.


Apple wants its products to create amazing experiences for people. In order to do this, Apple produces software and hardware that work together seamlessly. They design their own UI elements and they also make quality apps that go with them.

Experience is important because so much goes into building an Apple product from start to finish:

  • It’s designed in California with input from designers.
  • It is manufactured by over 100 suppliers across 22 countries.
  • It comes preinstalled with software developed by employees in Silicon Valley.
  • It is tested at an American company contracted specifically for this purpose (Apple Care).
  • It is supported directly by people who speak your language around the clock via chat or phone – all before being shipped out to stores worldwide.

In order to ensure a great experience, Apple hires talented engineers who are capable of making innovative next-gen solutions like Touch ID. However, it can be argued that the best developers aren’t cheap.

Also, creating an intuitive user interface takes countless hours of painstaking work by designers. The same goes for creating high-quality content such as music or movies, which need to be licensed from companies like Disney or Universal Pictures.

At the end of the day, Apple has the money to spend on these things because of its ability to produce desirable products that sell well.

It’s true that many consumers would be happier if they could buy the MacBook for a lower price. But it’s also worth noting that the MacBook ensures you get an experience unlike any other when buying your next computer, which is what many people find valuable in Apple products, to begin with.

Why Are Macbook Pro Prices So High?

Many have wondered why Apple computers cost more than their PC counterparts with comparable hardware specifications – often substantially more – and the answer is all about bells and whistles.

Let’s be clear: there are cheaper laptops with comparable specs available to business users, though few match Macs for style and software integration. And while Apple products retain their appeal to many home users, there are plenty of alternatives that boast better value for money.

For a consumer who primarily wants a laptop as a glorified Internet browser, word processor, or media player, an older MacBook or MacBook Pro without the bells and whistles may be sufficient (and will probably cost less).

But if you’re looking for a machine that can do it all, it’s the MacBook Pro:

  • Deliver work performance right off the bat
  • Seamlessly integrate into your professional or personal life (support through OS X’s Front Row, LaunchPad, and Spotlight)
  • Be a multimedia powerhouse (iTunes is the definitive media player on PCs, but has its own bells and whistles)
  • Provide high-end gaming capabilities and deliver outstanding battery life, then you’re likely to want a Mac laptop

2020 Apple MacBook Pro

The 2020 MacBook Pro packs an Apple M1 chip with 8GB RAM into a 13-inch aluminum case. It has 256GB SSD storage. It has up to 17 hours of battery life.

The MacBook Pro is a work of art when you open it up. It has a glossy widescreen display that boasts a higher resolution screen. The backlit keyboard has been widely praised by reviewers. It comes standard with a Facetime HD camera and microphone array – another feature normally reserved for high-end desktops.

A MacBook Pro isn’t merely a collection of specs, after all. What sets the MacBook Pro apart is its Retina display that provides a natural viewing experience. It includes the Apple M1 chip which delivers an 8-core CPU and an 8-core GPU.


It’s easy to see why certain hardware or software features cost more than others. Apple spends a lot of time and effort creating them, and they have plenty of money. The same goes for every other company.

Microsoft makes Office for Windows, which is just as innovative as iWork for Mac. However, it may seem like people are paying high prices for software (or overpaying), but there are technological reasons why some apps cost more than others.

If you’re looking to save money on a brawny notebook capable of kicking out plenty of power, especially in the graphics department for gamers, 3D rendering, and video editing, the MacBook Pro is not your best bet. If you’re willing to swallow that pricey pill, then the MacBook Pro is definitely a contender for one of the most powerful laptops on the market today.

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